Brand recognition is a key part of every successful brand. Take for example those things you blow your nose on. They are not Kleenex, they are tissues. However, the brand, Kleenex, has become synonomous with facial tissues. Heres another one for you, when a child gets cut we put a BandAid on the cut. Well not really, what we actually put on the cut is a bandage, the brand name of some bandages is BandAid.
Certain breeds of rabbit have become linked together with some breeders. I know for us holland lops and Saynora, or Pitney, or Camelot seemed to be linked together. When newer breeders start looking for rabbits they look for those names in the pedigree.
There are many factors that go into that name recognition. One is repetition. This is why politcal candidates will send you several pieces of literture for the same election. They understand that you may very well throw those out, however, you typically at least read the name on that piece of mail. What name comes to mind when you get to the polls? Maybe that judge you know nothing about but have seen his name six times.
Currently we are working on several pieces of literature. One which will be available for you to see is a trifold brochure about our rabbitry. It is rather costly to produce, about 0.25 per copy, but when done correctly brings great recognition the rabbitry. We are also working on pieces of literature designed towards more specific pieces of rabbit information, such as pet rabbits, and rabbit genetics. These will give some basic information, and will also promote our rabbitry and web site.
Clothing advertising your business is another way to gain that name recognition. Everything from aprons to polo shirts can be embroidered or screen printed. This will establish some credibility for your business.
Each of these marketing tools can not stand alone. All of the above marketing plans were backed up by an excellent product. BandAids and Kleenex never would have made it if they did not have a good product to market. Take an example from the pages of bad, the Edsel. Many of us were not born when the car came out, but most of us a familiar with its failure. Ford had an outstanding marketing strategy, but in the end the product just did add up.
Make sure that when you decide to market in a large scale way, that you have the rabbits to back up your plan. Marketing a good product can generate a great success for you. Market an inferior product and it could spell disaster for your rabbitry
© 2006, Three Little Ladies Rabbitry Blog. All rights reserved.Rob Usakowski